The internet is forever

An Instagram famous model Lily MayMac has gotten the spotlight on social media for the wrong reasons. The model has over 3 million followers on Instagram and over 50k followers on Twitter.

Fans have been searching through her Twitter and found old posts where she shamed “short old asian men” and a photo she posted with the hashtag “white power”.

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Lily has received a lot of negative attention, even though the tweets have been deleted. Fans and people have been commenting on the issue saying that she will be “blacklisted” and accusing her of having “white fever”.

So, what does this have to do with marketing?

Well, it’s relevant to marketing because as the title of this blog posts states… The internet is forever. Anyone can backtrack anything on the internet from all the ugly selfies you’ve posted, embarrassing videos or mean messages you’ve sent/received. There is no hiding once it’s up on the internet. It’s a shame that our privacy can’t be kept intact, however being a brand you would have to take care of your brand image.

According to Employment Screening Australia, Australians spend approximately 22 hours on social media every week. As social media becomes important to stay in contact with each other, employers are becoming interested in our personal lives to see what type of person we are outside of the workplace. In terms of conducting social media checks, employers are legally allowed to look at criminal history, experience and qualifications, reference checks, and social media presence.

So, if it’s this important for an employer to search and get to know a future employee, imagine what it’d be like to search for a brand as a consumer?

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As a consumer, I know I like to Google new brands before buying from them to understand their business and read reviews. Now, imagine if you’re searching up a new brand and negative headlines start to pop up. That would turn you away from purchasing anything from them right? Or, imagine you’ve been a loyal customer to a certain brand and then find out that the brand doesn’t support the same values/beliefs that you do?

Now do you understand what I mean by the internet is forever? If a brand doesn’t take care of it’s brand image and lets it’s past mistakes (that they haven’t apologised for or fixed) come to surface, consumers may become filled with rage and put the brand in a negative light.

The same way as what has happened to Lily. Her past posts resurfaced and consumers are now judging her for her previous posts, even though they may have occurred years ago. In our society, with smart phones and available wifi everywhere, it’s easy for consumers to snap a photo or record a video about a brand. And unfortunately for the brand, it may go viral and damage the brand image.

It’s important to look after your brand image, especially digitally.

Do you think Lily deserves the treatment she’s currently getting? How do you think brands can do to fix their mistakes? What can marketers do to help past mistakes?

Until next time, leave a comment below and give this post a like!

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Let’s get down to business

Welcome to the world where everything means business. Well not everything, but you know what I mean!

Instagram has changed the dynamic of their company by adding a “business” component. This allows consumers to use their platform to promote their brand online. How cool is that?

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Let’s start by looking at how Instagram’s business component has innovated digital marketing. This app has become an amazing way to boost brand awareness and an effective way for building a brand’s image.

In this generation, we are constantly needing to be relevant and up-to-date. Instagram is the perfect platform place to do this because you can use it to check out the latest trends, check out what your friends are doing, stalk your SO, and even stalk that one girl you have a problem with even though you’ve never met her.

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According to Forrester, Instagram has a rate of 4.21 % follower engagement. This means that Instagram is generating more engagement per follower than Facebook by 58 times. It is also generating more than Twitter by 120 times.

So as a digital marketer, what does this mean for us?

It has opened a gateway for ordinary people to advertise themselves as a brand. Big brands and companies are sponsoring ordinary people with lots of followers on Facebook and/or Instagram to advertise their products/services.

Now, I know this is nothing new. We’ve all seen “instafamous” people and YouTubers advertising products or services online. My point is that these social media platforms have adapted. They have given us all an opportunity to advertise online in the most simplest way.

For example, if you go onto your Instagram account (if you have one) and click onto “Settings”, scroll down to the “Account” section, and you’ll see an option called “Switch to Business Profile”. This allows anyone to switch their Instagram profile, from an ordinary account, to a business account. Take a look at what it looks like below.

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So, how do ordinary people use Instagram Business?

Well, it’s really quite simple. But like all things it takes time, A/B testing, playing around with, or even just researching strategies to use. But here are some key things that I think you should take a look at if you’re thinking of branding yourself on Instagram.

  1. What’s your strategy? What makes you unique? Or not unique?
  • What I’m referring to here is, what’s the purpose of you using Instagram business. It’s important to have a clear understanding of your goals, motives and mission statement before doing anything else. The most important thing with Instagram is consistency. Without consistency, you risk looking sloppy, unprofessional and even unorganised. So, clearly layout how often you’ll post, what time of day, and choose a theme for your account.
  1. Who are you?
  • You need to discover who you are in every way. Go out and learn something new. Go out and try something new. Do something that makes you feel special and original and then post a bunch of photos about it on your account.

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  • I’m just kidding! You can do these things if you wanted to but really, what you need is to build a brand identity. If your brand identity is to be you, then be you! If it’s to be a fitspo model, then start working out. If it’s to become the next big foodie, then start taking photos of all your meals. Whatever it may be, be sure it’s what you want to do and stick to it. It’d be confusing to your followers if you had a bunch of different things going on.
  1. The Engagement Party
  • You’ve got to engage with your audience! Reply to comments you receive, like photos back, or even follow people back! It’s important to take on all opportunities and really make the most out of your experience on social media. Stay relevant by keeping yourself updated with who you follow (and maybe even your competitors).

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  1. Don’t be afraid to make mistakes 
  • Making mistakes is part of the whole process. If you don’t like a photo you’ve uploaded, delete it and re-upload a new one. If you’ve spelt something wrong in your caption, re-upload the photo with the right caption but be sure to sign “edit” otherwise you might get called out.

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These are some of my own tips just from using Instagram myself. Hootsuite has some excellent tips and guides for beginners using Instagram Business. Check them out and get down to business!

Until next time, click this post to leave a comment and give this post a like!

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Where do you want to go eat?

This question gets asked more than we think it does. Every single couple, group of friends or even first dates will experience this dreadful question.

The possible answers are in a constant battle of “I don’t know” or “You choose” or “I’m happy with anything” – even though you low-key want to go to that Mexican place with the soft tacos.

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You see… Most of the time, it’s difficult to pick a place to eat because you may not know where to even begin looking. I personally like to use Instagram or Zomato to grab ideas.

With social media growing rapidly, we are all equipped with apps such as Facebook, Instagram, Snapchat, Tumblr etc. These platforms have become the greatest weapons a business will use in order to draw you into buying their products or using their service.

Well, here’s the game changer. Not only are they going to convince you to buy unnecessary products and services, but they’re also going to tell you where you should go eat too.

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Hootsuite, a social media management platform, discovered that 71% of customers base their purchasing decisions from what they find out on social media. Apparently, using Instagram can grow a business’ audience by up to ten times.

Now, we all know how Instagram runs nowadays. It is full of social media influencers who will showcase their make up skills, beautiful athletic bodies or aesthetically pleasing homes to draw in consumers. Instagram has basically become the home-ground of using the hashtag “goals” and seeing the comment “omg want”.

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So, it makes sense that now restaurants, bars, and hotels are leveraging these influencers to draw attention to their established businesses. “Hotels, bars, and restaurants are tagged every 28 seconds on Instagram”, says Hootsuite.

And I guess at this point you’re probably wondering, “What does this all mean?”

Basically, it means that as a consumer we are changing the way we make decisions. We are moving away from research, hardcore evidence and our own experiences. As social media rises, consumers are looking at follower count, amount of likes, positive/negative comments and reviews, how often it’s shared, and even who the influencer is.

Social media has given us (consumers) the ability to jump onto any band-wagon even if it’s “all show, no result”, as long as there are lots of followers, likes, and shares.

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If you’re a business entering into social media, here’s some advice:

  • Be social – What I mean by this is, actively post photos, videos, and read and respond to comments from customers.
  • Choose your platform carefully – You don’t want to be stuck with a platform that consumers don’t use or can’t all access.
  • Plan, plan, plan – There is nothing more embarrassing than seeing an amazing flat-lay of brunch and seeing a spelling mistake in the description.
  • Be consistent – Ensure that your activity aligns with what your business is about.
  • Prepare to spend money, time & energy – There’s a 24/7 expectation from customers who will want to be endlessly entertained.
  • Keep it simple & easy to understand – You don’t want something complicated that causes confusion in your customers.

So, the next time you hear or ask the question “Where do you want to go eat?” be sure to check out what the latest hype is.

Until next time, click this post to leave a comment and give this post a like

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